Celebrity effect

  In the last two classes，I first got to know social psychology, and I really want to say something about psychology rather than other things from my teacher implied me.I just want to talk about the so-called "celebrity effect" with you.
  According to social psychology,imitation is one of the ways we "learn"(socially and informally）from each other. However, in our daily life,the products we buy sometimes mainly depends on the "celebrity effect".We often hear many parents telling their children that:"Yao Ming drinks the xx milk and he is very tall，so we should buy this milk." It is not rare to see such phenomenons around us and most people share the similar experience. That is why businesses are willing to spend plenty of money on celebrities to make ads for their products.I think this is the best examples of the "celebrity effect". We can see the movie stars or sports stars endorsing products on TV and other medias.

  Here this phenomenon called "celebrity effect"can be explained by the social psychology----modeling. There are three types of models,live model,symbolic model and verbal instructions. So we are influenced by live model(an actual person demonstrating a particular behavior).

  Nowadays celebrity endorsements commodities advertising in recent years more and more common, but also the increasing number of celebrities engaging in false advertisements. 

This is the bad side of the celebrity effect that can mislead consumers. However, consumers should be rational to the this effect, never be blind to follow the "live model".